I never thought I’d share this story publicly.
But I know I’m not the only one who’s been here running a business you love, doing work that’s aligned with your purpose, and yet… something about selling still feels off.
Not because you don’t have a great offer.
Not because you don’t know your stuff.
But because something inside just… holds back.
This post is for you if:
- You’ve hesitated to promote yourself even when you knew your work could help people
- You’ve felt a heavy weight behind showing up or selling
- You’ve gone quiet on your offers, even when your business needed it
I’ve been there too.
And it wasn’t a funnel fix or a content strategy that got me through it.
It was something much deeper.
Let me take you behind the scenes.
The Rise… and the Wound That No One Saw Coming
A couple of years ago, I launched my second business, an outsourcing agency that I still run today alongside my consulting work.
It took off quickly.
We hit six figures in under five months.
The kind of growth that feels like you’ve finally cracked the code.
But success has layers. And not all of them are celebrated.
Someone I trusted, someone I considered a friend… didn’t see my growth as something to cheer on.
They saw me as competition.
They badmouthed me.
Tried to discredit my work.
Worked behind the scenes to damage my reputation.
And the worst part?
I didn’t know it was happening until real damage had already been done.
By the time I realized it, I was heartbroken and shaken to my core.
We did the work to clean up the mess. We rebuilt.
My agency found its rhythm again.
But emotionally?
I was changed.
For Over a Year, I Stopped Selling
Yes, I kept supporting clients.
Yes, I still had income flowing through referrals.
But I wasn’t selling.
Not really.
Because when trust is broken, when your nervous system associates visibility with danger…
Selling stops feeling safe.
And this is the part no one talks about.
It’s not that I didn’t know what to say.
It’s not that I didn’t have offers that delivered value.
It’s that somewhere deep inside, my body had decided:
“Being seen = being hurt.”
And so, I stopped showing up.
The Real Reason Selling Feels So Hard
From the outside, selling seems simple:
Write the content. Build the funnel. Launch the offer. Promote consistently.
But if you’re doing all of that and still not seeing results or worse, you’re avoiding it altogether —
The block isn’t your lack of effort.
It’s your internal sense of safety.
I want to say this clearly:
Strategy doesn’t work when your energy is out of alignment.
Selling isn’t sustainable when your nervous system is dysregulated.
You can’t call in aligned clients if you’re constantly second-guessing yourself behind the scenes.
In my client work, I’ve seen this again and again.
We can build the best launch strategy in the world, but if your body flinches every time you hit “post”…
It won’t land the way it should.
This is why selling is not just about offers, it’s about self-leadership.
How I Started Healing and Selling Again
The shift for me didn’t come from a masterclass or a coach, or a course.
It came when I stopped performing… and started leading myself again.
And it makes sense when I look at my Human design, I am here to test, learn, implement, and share.
I stopped:
- Selling to prove my worth
- Over-giving in free content while underselling in my paid offers
- Waiting for permission to own the value I bring
Instead, I simplified.
I restructured.
I reclaimed my voice in my business and in my brand.
That journey is what gave birth to this blog, this podcast, and the content I share now.
It’s what reminded me: our stories matter. Even the hard ones.
Introducing: The Selling Code
This story and everything it taught me inspired me to create The Selling Code: a free 3-part masterclass series for business owners who are done with hustle, pressure, and overthinking sales.
🌀 Day 1: The Internal Code
We’ll explore the energetic cost of selling, why it can feel icky or unsafe, and how to shift your mindset and energy so that selling starts to feel like self-expression.
This isn’t just mindset fluff. It’s real work.
The kind that frees up your voice, your nervous system, and your ability to lead and sell with ease.
✨ You’ll also get a bonus Selling Energy Audit with journaling prompts to start realigning your selling approach.
If this resonated with you…
I want you to know this:
There is nothing wrong with you if you’ve been holding back.
But there is something powerful waiting for you on the other side of self-trust.
If you’re ready to reclaim your voice and build a sales system that supports your energy,
The Selling Code is where we begin.
🖇️ Click here to sign up. It’s free to attend live, and replays are available for 30 days.
Let’s rewrite your internal code for selling from survival… to self-leadership.
