Whether you are a
- Traditional facility
- High-end club
- “High-value, low-price” (HVLP) health clubs.
- Boutique fitness studios
All of these segments together combined to form the fitness industry which is growing faster than ever…
So, all you got to do is find the missing pieces in your puzzle to work on it either yourself with the right research, test, and analysis or hire the talent to do it for you as well as the results you are aiming for.
After all, you may not realize it but my friend via your industry work millions of more people across the world will be adding more years to their life & more life to their years when pushed to truly invest in.
Here is a motivating statistic for you, currently about 20% of adults have a fitness club membership, a number that in my opinion could easily double in the next 10–15 years as the awareness & consciousness in the market increase.
Wondering what is the cause triggering the boom in the industry?
- Rise of demand
- Technological support
- Rising health insurance costs
Just a bit above in the article, I did mention a statistic & I would love to reshare it with you as a reminder…
81% of Millennials exercise or would like to, vs only 61% of Boomers.
And, that is not all, if I have to break it down further for you, women are more health cautious than men.
Here is some more data to help you get a wider angle when it comes to understanding the userbase where millennials are using fitness apps more than any other age group, with women using them twice as much as men. 46% of the total want as much quantifiable data about their health as possible, and in fact, 54% are likely to even buy a body-analyzing device.
I use wearables as well as utilize fitness apps, while my partner does not.
So, if you are looking for fitness marketing ideas that’ll generate more revenue, not just in the month of January but further here is a list you should work towards implementation.