Marketing tools for small business, to make your life easier! 3

Marketing differs from selling but is the connection between the Company & its Consumers.

The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Whether a Business is small or big marketing plan has to adopt the same marketing procedure, but the similarities between the two ends there.

That’s simply because while small businesses and large businesses might operate in the same market, they have significant differences that can have a large effect on business operations.

Small business or startup follows the same basic marketing cycle as a big business, but for the small business marketer the budgets, staffing, creative approaches, and communication techniques vary hugely between an international mega-marketer like Zara to a comparatively micro-budget marketer who is new entrants.

When it comes to running a business, time and effort are precious resources, and the last thing you want to do is waste them.

Managing marketing for your business could easily keep a team of marketers busy for around 40 hours a week.

But if you probably don’t have a team of marketers it doesn’t mean you cannot get the results you are aiming for. In that case, you’ve got to find tips and tools that will help you make the most of the time you do spend on marketing.


Marketing tools for small business, to make your life easier! Sushmita Jain


Here are few tools to make your life easier!


Schedule Management

In order to make your life easier, the most important step required is to plan your schedule. A great calendar is like a great personal assistant, keeping your days flowing smoothly. Without them, most of us would miss appointments and disregard deadlines.

Google Calendar (Web, Android, iOS)

Apple Calendar (Web, Mac, iOS)

They also power the other calendar apps it’s like the One Calendar to Rule Them All because it lets you keep multiple calendars—for personal, work, holidays, and more—in one place, using your existing account.


Working out your Social Media

Save time managing your social media. Schedule, publish and analyze all your posts in one place.

This is very well done via Buffer

It’s a killer time-saver, Buffer lets you publish, schedule, auto post, monitor, engage and analyze.

With Buffer’s free social media tool, you have access to over 600,000 images also you can upload your own image and use all the tools necessary to be a social image pro. You start by selecting an image, and from there you are able to overlay with text, choose sizes, select filters, add logos, and download/share. In moments, Pablo by Buffer makes it easy to go from being a Photoshop newbie to social media design pro.


Pro Graphics

Canva is an easy-to-use tool that allows both designers and non-designers to create designs and documents without a ton of technical knowledge.

Thanks to features like the drag-and-drop functionality, free icons and shapes, collections of fonts, and helpful templates, users are equipped with everything they need to pull off quality designs for presentations, social media, reports, and even business cards.

Canva is also easy to learn which makes it apt for small business marketers without Photoshop skills.



MailChimp for email marketing purposes has become one of the most dominant emails marketing tools in the market. It offers very simple and user-friendly structure, even a newbie can also setup email campaign very easily. You can also design your email to attract users with the help of this tool.

This great tool offers free trial forever. In the free plan, it includes up to 2,000 subscribers and 12,000 e-mails monthly.

However, since I was facing Issues with MailChimp, I moved to ActiveCampaign which offers you with a 24 day free trail, and I am happy with my results.

Boomerang is a savior for cluttered or busy minds. It integrates with your Gmail account and lets you schedule emails, set reminders to reply or follow up, “boomerang” and email, and access Boomerang from your mobile device.

Like, for example, you want to send an email on a Friday but don’t want it to get lost in the recipient’s mailbox over the weekend? With Boomerang for Gmail, you can write an email now and schedule it to be sent at a time that’s more convenient.


Conference Calls & meetings

Skype we all agree it’s a global world but, even if your business is local say expanded in India from time to time, you may need to hop on a call with partners or clients who are miles away. With Skype, you can set up free conference calls with as many as 25 people, and as long as they have an account with Skype, the service is completely free!


Google Apps

Google Apps is a package of cloud-based productivity services that make it easy for businesses to collaborate in real time.

With Google Apps you receive access to apps like Google Docs, Sheets, Slides, and Sites, you and your team will have the means necessary to innovate, brainstorm, and document all of your great ideas.

In order to get started with the free version of Google Apps, you simply need a Gmail address. In case if you want to use Google Apps with a business email address like, you’ll need to pay the starting price is $5 per month.


Google Analytics

Simply Track Your Traffic using Google Analytics

You created a gorgeous website, but you have no idea how many people are visiting it. Are new clients really checking out your online store? Or are they clicking on your homepage and then quickly browsing to another website?

According to its website, “Google Analytics’ solutions can help you turn customer insights into action for your business.”

Not only does the solution provide you with the means necessary to report on your website’s progress each month, but correct use of these insights can also help businesses better understand their visitors so that one can create marketing experience that keeps bringing them back.


Google Search Console

Google Search Console is a tool that every website owner, webmaster, web marketer and Search Engine Optimizer can use to monitor and maintain their website’s presence in Google search results.

Main features of this tool are: Search Appearance, Search traffic, Google Index, Crawl status, Security Issues and many other resources.

It is a free service offered by Google.


Google Keyword Planner

This tool is been designed to help businesses be seen by customers at the very moment they’re searching on Google for the things you offer.

It is a great resource for any small business looking to launch a pay-per-click campaign. Countless opportunities exist to use this tool when setting up an Adwords campaign. One of our favorite features is the search volume calculator. Here, you can enter a keyword and see how many people searched for it each month for the past year. From there, you can layer it with location targeting to get an estimate of how many monthly impressions you’ll get for that keyword in your area. On top of search volume metrics, you can check out competition level and suggested the bid for any keywords that you select.



Has it ever happened that find yourself on the train or at a red light when a great idea strikes?

With Evernote, you can catalog your such thoughts on any device to ensure that you don’t forget to execute on it because of Evernote syncs across all of your devices, it’s easy to jot down an idea when it hits, and then run with it when you get to your desk the next morning.

The free online workspace provides the users with a platform for writing, collecting images and snippets from around the web, and communicating, collaborating, and sharing with colleagues.

With the tool’s screen-friendly layout, you can even transform your notes into a quick presentation for an impromptu meeting on your latest project.



LinkedIn is the professional social network.

You can meet other professionals in your field, network with industry experts and get valuable insight and advice using LinkedIn groups. Plus, the platform can help you gain exposure for your business.

All that is required is to invest a few minutes in creating your profile.

Another, most used platform for networking and creating Great Bonds, and Business Relations as well would be Facebook, with advantages like Increased Exposure to Potential Customers, Lower Your Marketing Expenses via reaching a Targeted Audience, and if you connect with your Client’s on a personal page level it also helps in building your Brand Loyalty why would you now use it as well.

I believe Networking is not a part-time or occasional exercise. Everywhere we go, we have an opportunity to network, learn as well as grow with others as well as create relations.
Do you?

We must remember in today’s small business world, it’s not necessarily the hardworking marketer who achieves better results, but those who take advantage of marketing automation.
As we say work Smart not hard!

What tools do you use to run your business? Share your favorite in the comments section below.
If not
What Are You Waiting For?
Whether you decide to use one of these tools or all of them, you’ll be well on your way to having a lot more time and energy to focus further on your business!
Knowledge sharing of any other tools available is welcome.

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Sushmita Jain

I am a Business Strategist.
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media, and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
Other than work I am a traveler and explorer, looking and Searching for what Life has new to Offer.
Follow Me

About Sushmita Jain

I am a Business Strategist. I help business owners Build their Brands and make them irresistible, profitable & simple to run. I want to help you build your social media, and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable. Other than work I am a traveler and explorer, looking and Searching for what Life has new to Offer.

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3 thoughts on “Marketing tools for small business, to make your life easier!

  • Phoenicia

    Thank you for sharing Sushmita. From your list I use LinkedIn and Skype. Apple Calendar would be great for me as currently I use my smart phone calendar to note personal/church/kids activities and appointments.

  • William Rusho

    Information like this is so valuable.
    I will utilize some of this information, I do not have a business, but am an author. These are just as valuable for individual pursuits as for a company.
    Thanks for sharing this with us.