Have you checked out, Pinterest Propel for successful advertising?
Wondering what’s Pinterest Propel?
Well, many across the globe yet don’t even know what Pinterest is?
Don’t you agree?
I can be so sure about it because I was too on the same list until a few months ago. You can say since I did not have a blog of my own was missing on few of the necessary strategies and tools to work on!
Glad 13 months ago from now took the decision of starting my blog. That has brought me the opportunity to help me work on tools ignored as well as to try and work with trial and errors to share the results with you all.
Similarly, last week when I was browsing the internet I stumbled across Pinterest Propel is a program directed at providing guidance as well as support to businesses plus agencies located in the U.S. and Canada that are new entrants to advertising on the social network.
Hence I thought of sharing the information I picked up, with you all too!
However, Let’s begin with what Pinterest is.
Pinterest is a visual search engine; like they say ‘the world’s catalog of ideas’ where we can save our searches according to the category’s. Also, Pinterest has seen a massive influx of tens of thousands of advertisers leveraging the ad platform for exposure.
In fact, there are some specific reasons why one must leverage the platform like
Get more traffic, like according to Shareaholic research around 5% of all referral traffic to websites comes via Pinterest. Which as per numbers is 2nd to Facebook which drives 25%.
Make more sales according to Ahalogy; active Pinners have a 9% higher average income than non-users. As they spend less time consuming traditional media like magazines, catalogs and television but to rather check out reviews with maximum pin shares for authenticity when it comes to reviews.
Similarly, Brands utilize Pinterest to collect market intelligence which helps them with future content & product development and offers the solutions to either the missing links or improvisation of products in demand.
Pinners are engaged, loyal advocates and that advocacy aren’t just limited to browsing. It’s that advocacy which is the key to raise a Business’s brand profile and ultimately lead to building the Brand Value.
When that’s taken another step further, it leads and develops not only loyal fans and brand advocates but also determines precisely who is sharing your content via Pinterest Analytics for Business Profiles.
Pinterest is also said to be a helping hand when it comes to ranking higher on search engines. By primary reason being the traffic driven by the audience to the websites as well as the shares likes and tried tics associated with the site. As the more authority, those sites have also helped your website ranking in search results.
That way many have reduced their marketing expenses via joining Pinterest. If you are still wondering how hear this out, the reason Pinterest is so useful as a business acceleration tool is that 70% of online consumers go to Pinterest to get ideas and inspiration on what to buy.
Plus, this is a fantastic platform when one can easily have others create content for you for free, so you do not have to do all the work. Moreover, the best part is the shared content is a win for the creator with the added traffic as well as the provided credits as well. It’s simple when someone shares my content and saves them on their personal boards it helps me gain the traffic they will channel towards me which may be could have been out of reach for me!
That leads to the next point i.e. increase in exposure to a wider audience so others can reach out to alone. Check out this picture.
What does it state? My real audience directly via my Pinterest profile is just a little 3-digit number. Which of course I am trying to grow with sharing value content via the content generated by me as well as the content created by others. So now check the other Image below.
As per analytics even with such small following, the audience I reach is close to 13.7k Monthly views, isn’t that amazing. The platform is helping by contributing to reach in-demand audiences and grow.
Those in-demand audiences are the Pinners which are open to your marketing as according to Ahalogy 2/3’s of the content which is saved to Pinterest comes via business accounts. Helping people find creative ideas for their futures who are looking for it.
One more major reason for business must interest in Investing in Pinterest is since it pays off long-term. If the question is how? The answer is simple longer shelf-life of pins! It is said that high-quality Pinterest, content has evergreen value unlike where the shelf-life is said to be around 15 minutes how good or bad the content quality may be.
With so many reasons to pick Pinterest took a step further to offer Pinterest Propel, a program which provides special services to new advertisers that don’t quite understand how the site works. According to an article published by Bloomberg. “Pinterest knows what people want to buy online, making it an emerging rival to Google’s huge search business.” Meaning, Pinterest is trying to benefit from making its ad platform more friendly and understandable to the group the small and medium sized business crowd into advertising who already work with Facebook & Google catering them with many profits.
Just by committing to spend up to $100 a day on Pinterest ads, companies via Pinterest Propel will get extra support and education, and plus Pinterest will design some of their ads for them as well.
The support for the program offered via Pinterest includes
30 days of 1-on-1 phone support from the Pinterest experts.
Custom-made Pins to promote, which are made in-house with the Pin Factory.
Education plus training on utilizing Pinterest to grow one’s business.
Access to guides, insights also industry best practices for implementation.
Customized tips for up to three clients for agencies.
Support from the Pinterest experts will support advertisers learn how to create successful campaigns, build customers, analyze Pinterest traffic furthermore track sales and online conversions.
According to Bloomberg Pinterest has already used its Propel program with advertisers including Ghirardelli Chocolate and Too Faced Cosmetics and found that it made their ads less expensive and more efficient.
What do you think of Pinterest as a Platform and how well are you using the platform to market yourself or your Business!
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media, and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
Other than work I am a traveler and explorer, looking and Searching for what Life has new to Offer.
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